Overview
A better tomorrow – for more health!
Dietary habits and workload influence people’s health. We can positively influence both in the food retail market. As a food retailer and an employer, we are actively meeting this responsibility by providing a healthy and safe work environment for our employees. For our customers, we are selling an assortment which is becoming increasingly healthier.
At Lidl, we support our employees and customers with their efforts to live and work in a healthier manner and are developing appropriate concepts and targets.
Ladies Gaelic Football Association
Since 2016, Lidl has brought #SeriousSupport to the Ladies Gaelic Football Association and its members on a local and national level by investing over €6million. During this time, there has been a 73% increase in underage playing numbers and we have seen a shift in attitudes towards the game with support rising to an all-time high and multiple attendance records broken. And yet a significant gap still exists between ladies Gaelic footballers and their male counterparts at all levels of the game…
So it gave us great pleasure to sign a four-year contract extension in January 2022 that will take the partnership through to the conclusion of the 2025 season and mark a decade of #SeriousSupport, representing an investment of €10 million overall. As part of the new contract and our renewed effort to Level The Playing Field, we have committed to focusing on further progress in three main areas: Investment, Attendance, Participation.
Parkrun
We are delighted to be the official fresh food partner of Parkrun.
Parkrun is a free-of-charge, family friendly, community event held in parks and open spaces around the world every weekend.
Our new three-year partnership will see us support parkrun as they continue to encourage the public to maintain a healthy and active lifestyle by offering all of its customers fresh, nutritious produce at affordable prices.
As part of our partnership, we provide exclusive coupons and free products to parkrunners and volunteers every week via Lidl Plus. These unique coupon codes will be communicated via the Parkrun newsletter on a weekly basis.
Over the course of the partnership, our team envisage to attend every single Parkrun location in Ireland to distribute our fresh fruit, refreshments and our exclusive Lidl x Parkrun t-shirts.
The Lidl Farm
The Lidl Farm offers schoolchildren an opportunity to learn how everyday produce gets from Farm-to-Fork.
Using land at our Regional Distribution Centre in Newbridge, County Kildare, and supported by Agri Aware, Lidl has turned over eight acres of land into a free educational farm experience which primary school children from 2nd to 6th Class can enjoy and explore.
Young visitors can tour the specially designed farm where they will learn, through an educational program designed by Agri Aware, how we source local produce, how crops grow and then get practical demonstrations of how a farm works.
In addition, tours of our Regional Distribution Centre are offered, which provide the children with some insight into how our retail supply chain works, and how the products we eat and drink everyday get from the farm onto the shelves in your local Lidl store.
Conscious Nutrition
As part of our A Better Tomorrow sustainability strategy, we have developed targets to offer our customers the best product range for a healthy, more sustainable lifestyle. Our activities are based on three pillars: Healthy Nutrition, Sustainable Nutrition and Transparency and Empowerment
