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66 CUSTOMER SOCIAL VALUE CREATION Our objective is to be a good neighbour by positively contributing to the communities in which we live and operate. We place the customer at the heart of everything we do. We believe it is our responsibility to offer the best for our customers, suppliers, communities and the environment. Building a successful, sustainable future, not just for Lidl, but for all those we impact. Operating in over 200 local communities, we aim to deliver our proposition while also supporting what matters to them most. ACTION: We have established multiple partnerships, initiatives and programmes to help support our communities in areas that matter to them most. Corporate Citizenship1 Jigsaw – The National Centre of Youth Mental Health We are proud to partner with Jigsaw – The National Centre for Youth Mental Health. Through this partnership, we have pledged to raise €1.25 million and grow national awareness for youth mental health. Over the course of this partnership we have been committed to delivering meaningful impact for Jigsaw and those we reach each and every day. Through continued collaboration, commitment and leadership, we have introduced community programmes, developed tailored resources and material (both print and digital) as well as developing multiple national campaigns reaching millions of people across the country through multiple platforms, educating communities on how we can all support youth mental health. 1 GRI 413-1 Target: €1.25 million! RESOURCES Protection of Ecosystems Animal Welfare Standards Environmental Protection: Supply Chain SUPPLY CHAIN Employment Related Supplier & Market Human Rights Development Corporate Environmental Management OPERATIONS Employee Responsibility Responsible Products CUSTOMER Transparency Social Value Responsible at Point of Sale Creation Communication