Page 68 - Demo

68 CUSTOMER SOCIAL VALUE CREATION Ladies Gaelic Football Association We launched our sponsorship with the Ladies Gaelic Football Association in 2016 and since then have invested over €5m into the partnership. A crucial part of this is our investment at grassroots level which has included supporting over 450 schools and juvenile teams nationwide, donating more than 11,000 jerseys, balls and equipment sets and providing over 300 clubs with cash donations. In February 2021, we launched out biggest initiative yet that saw Lidl commit to investing up to a guaranteed €5,000 for every single club in the country that collected the required amount of stamp cards on the Lidl Plus app while also providing a top prize of €20,000 to the club in each province that collected the most stamp cards. Our progress to date · Over€5millioninvestedinthepartnershipsince2016. · Over450schoolssuppliedwithjerseys,ballsandtrainingequipment. · Over300clubshavealreadyreceivedcashfunding. · FundraisinginitiativedevisedandintroducedviaourLidlPluswhere all clubs in Ireland can raise up to a guaranteed €5,000 in cash funding with a grand prize of €20,000 to be won by a club in each province. · 30clubsparticipated/participatinginpilotandyear1oftheLidlOne Good Club initiative developed in conjunction with Lidl charity partner, Jigsaw – the programme encourages positive mental health and better mental health awareness in the clubs and communities based on Jigsaw’s ‘5-a-day for your mental health’ framework. · 30schoolsparticipated/participatinginpilotandyear1ofthe Serious Support for Schools Athlete Mentor programme devised in conjunction with Youth Sport Trust – the programme sees senior inter county ladies Gaelic footballers go into secondary schools to deliver multiple sessions on building resilience and positive mental health through participating in ladies Gaelic football with a long term goal of decreasing the drop out rate among secondary school students. 450 schools received jerseys & equipment 300 clubs received cash funding € Fundraising Iniative via Lidl Plus €5 million invested since 2016 RESOURCES Protection of Ecosystems Animal Welfare Standards Environmental Protection: Supply Chain SUPPLY CHAIN Employment Related Supplier & Market Human Rights Development Corporate Environmental Management OPERATIONS Employee Responsibility Responsible Products CUSTOMER Transparency Social Value Responsible at Point of Sale Creation Communication